FOLX: CRUSH4CRUSH

 
 
 
 

For Valentine’s Day, we launched a nostalgic campaign that pushed users to a 00s style interactive quiz revealing their type of queer crush. We took an approach of relationship anarchy to traditional Valentine’s Day messaging by celebrating stories of queer love, T4T love, self-love, (a)romantic love, bestie love, and others. I came up with the name for the campaign and wrote the taglines, quiz results, reel captions, and valentines that users could send to their crushes, besties, or to themselves. Quiz results below.

 
  • You are in love with your friends. Dive off the deep end of platonic romance, fall head over heels for your babes, build intimacy with your bros. We see you resisting the voices that have told you you must save your intimacy for one person, forever. Kiss your friends, eat cake, lay in bed and laugh together, scroll for hours, be gay, take photoshoots until your jaws drop off. Tell your platonic life partners how much they mean to you.

  • Down with all of the outdated systems that favor some people over others! You are here to challenge the dominant and pervasive social, political, cultural, and economic systems and framework that values the idea of hegemonic, toxic masculinity over and against everything else. We see you questioning the predetermined rules of engagement and building new and different systems to take care of yourself and your community. Go off!

  • Let’s be honest, you are horny. You’re more interested in FWBs and NSA fun than finding your next life partner. Your most used emojis are probably 😈 or 💦 or 🍆 or 🥺. You know your power and you know your worth. After all, you’re here for a good time, not for a long time. We see you stepping into the realm of your wildest fantasies and liberating your sex life, consensually, of course. Send this to your crush and make your message clear: You are DTF.

  • You don’t need nobody but you. Having a crush on yourself is big main character energy. Fall in love with yourself the way you’ve always wanted someone to fall in love with you. You deserve it. Buy yourself flowers. Reserve a table for one. Dim the lights, put on some music to match the vibe, and prepare a bath with your favorite essential oils and beverage of choice. Buckle up baby, it’s time to romanticize your life.

  • You’ve caught feelings. Face it. You are totally fucked, mega heart eyes, deep in love. You could spend hours laying there just memorizing the color of your boo’s eyes. You know that feeling you get when they look at you. Indescribable. You could try to articulate it, but you wouldn’t even come close. We see you getting vulnerable enough to share yourself with another person. Take the risk and let them know how you really feel.

  • You are broken-hearted. Looks like you are hurting. Take a pause. Allow yourself to feel your feelings. While this might be painful, you did something that not many people can. We see you putting yourself out there, laying your heart out on the line. Vulnerability is courage, and now you know what your heart can really do. It’s time to heal. Hold yourself. Lean on the people in your life who love you. The road to recovery may be long and dark, but you’re going to get through it and will be stronger on the other side.