FOLX: WEBSITE RELAUNCH
The website redesign was one of the most extensive solo projects that I spearheaded at FOLX. I worked closely with Wondersauce agency to create a new brand voice and feel for the relaunch and wrote copy for the entire site. This included a website audit of the previous site and brand identity along with months of collaboration with XLT, product, clinical, design, and growth teams to write and copyedit all conceptual and technical writing for the launch, including concepting and copy for the new version of the editorial site, The Library.
